Detroit Neighborhood Entrepreneurs Project
Social Media, Print Design, Website Design | 2022–2025
The Detroit Neighborhood Entrepreneurs Project (DNEP) is a multidisciplinary program at the University of Michigan Ross School of Business that connects student teams with Detroit small businesses, offering support across business, marketing, design, law, and more. As a designer on the DNEP Communications Team, I created promotional materials to support the program’s outreach and engagement efforts. My work included producing social media content, designing flyers, event programs, and other print collateral, crafting email marketing campaigns, and managing updates to DNEP’s website.
Social Media Graphics
Promotion for the Community Tech Workers program ahead of the 2024 NFL Draft for Instagram
Intern hiring post for LinkedIn
Accounting Magic Workshop promotion for Instagram
Giving Blueday promotion for Instagram
Small business of the week feature for Instagram
Hiring post for Instagram
Promotion for a newsletter business advice column for Instagram
Hiring post for Instagram
Promotion for 1:1 Free Accounting Program for Instagram
Print Design
Flyer promoting the 1:1 Accounting program
Info card about programs and services
Student recruitment flyer
DNEP business card
Directional signage for partner locations that host free accounting
Website
DNEP released a new website in 2022 that made it easier for both businesses and students to access the programs and resources DNEP offers. Working with a team of interns, I helped wire-frame the new navigation, build out the new website with Drupal 8, and then manage it via Wordpress.
Conference Program
Though DNEP has since moved to the Ross School of Business, it was formerly part of the Public Policy School’s Center on Finance, Law & Policy (CFLP). I designed this program for a conference hosted by the CFLP and the FinTech Initiative.
