Bags to Butterflies
Brand Identity, Print Design, Website Design | 2022
Bags to Butterflies is a handbag and accessory company located in Detroit, MI. They expressed their need for a new visual identity that would reflect the eclectic spirit of their products and customers, while also balancing the messaging on their website about their social impact in employing formerly incarcerated women and reducing recidivism in Detroit. The visual identity draws inspiration from the marbling technique and bold, vibrant colors of their handbags.
Brand Guidelines
