Early Brews, Early Votes
2023
Designed for Bert’s Cafe, a busy cafe located inside the Undergraduate Library at the University of Michigan, Early Brews, Early Votes is a campaign that points students to the campus voting hubs during the early voting period, encouraging them to vote early instead of waiting until Election Day.
This project was adapted for the Fall 2024 Election with coffee sleeves and flyers implemented in all 15 cafes and dining halls on campus in collaboration with the University of Michigan Creative Campus Voting Project, UMICH Votes Coalition, and the U-M Dining Department.
The coffee sleeve featured in front of the campus hub at the University of Michigan Museum of Art on Central Campus.
A photo from the social media takeover I did on the official UMich Students Instagram to showcase the coffee sleeves and encourage voting participation.
A post on X showcasing the social media takeover and the coffee sleeves gained over 1.3 million views.
Alongside the coffee sleeves and flyers that made it into all the cafes on campus, my original proposal featured a larger-scale project in Bert’s Cafe, working with the layout and architecture of the Undergraduate Library to capture the attention of many freshmen and first-time voters. This included a column decal in the central cafe area of the library, framed posters on counters where students fix their drinks, and informational cards at various cafe and library tables of the first floor.
